For the individual, Lifestyle is a term that embraces what they do when they work, rest and play. ‘Lifestyle’ is a difference in attitude. It is how leisure time and money is spent. It is trends and styles. And while its values remain constant, it is continually evolving. In simplest terms, FMCG is all about instant coffee. ‘Lifestyle’ is café society.
It represents a vast variety of industries, products and services that operate within niche markets. Limelite media expertise for Lifestyle PR lies in developing communication strategies that highlight the unique qualities of our clients and using a creative mix of editorial, promotional and marketing activities to tap into these niche markets.