So, what exactly is Online PR? Well, as we see it, Online PR is an extension of PR in the digital world and involves spreading of your key messages using online channels with an aim to influence audiences that primarily exist online. Online PR is essentially the amalgamation of traditional PR, Digital Marketing, Content Marketing and Social Media with an aim to enhance online visibility and influence perceptions. Today, Online PR is fast emerging as the most cost-effective PR approach for almost every type of business.