Why Every Business Needs a PR Crisis Plan

In the digital world of 21st century a business reputation can be at risk within minutes or a fraction of seconds. A single negative incident—whether a social media backlash, customer complaint, product failure or legal issue. It can quickly escalate into a full-blown crisis. This is why every business regardless of its size or industry…

Traditional PR vs. Digital PR – What Works Best in 2025?

Public relations (PR) has always played a crucial role in shaping the image and reputation of businesses, organizations and individuals. Over the years the PR has evolved significantly—from traditional media outreach to digital strategies that leverage online platforms. With rapid advancements in technology and changes in consumer behavior the debate between Traditional PR vs. Digital…